Who are we?

Welcome to Switzerland Travel Guide, the best resource for discovering Switzerland’s hidden treasures and beloved spots. Whether you’re a tourist aiming to make the most of your trip or a local trying to find new hidden gems, our guide is designed to transform how you experience Switzerland.

Our Mission

At Switzerland Travel Guide, our mission is twofold: to help tourists fully experience the majestic beauty of Switzerland without falling into the trap of crowded, mainstream destinations, and to inspire Swiss residents to explore more deeply the country they call home. We believe that the best travel experiences come from a blend of popular spots and hidden gems, which are often just as captivating yet less frequented and more cost-effective.

After extensively researching and trying every digital travel guide available, we realized none met our high standards for comprehensive, user-friendly, and spots that meet our standards. This sparked our initiative to create the ultimate Switzerland travel guide, uniquely integrated with Google Maps for unparalleled ease of access. Our guide not only features detailed descriptions and vivid photographs but also offers an array of categories to suit every traveler’s preferences, from the best hikes and scenic viewpoints to cultural cities and amazing roadtrips.

About me

Hi, I’m Sven Rieder, the founder of Switzerland Travel Guide and a passionate photographer with a professional background in computer science. Born and raised in Switzerland, my travels through this stunning country have not only deepened my love for landscape photography and videography but also opened my eyes to a significant issue:

Too many residents and tourists visit the same overcrowded and expensive places, making them less enjoyable and missing out on other breathtaking, lesser-known spots. After I realized this I made it my mission to change this so I leveraged my Instagram reach and teamed up with fellow Swiss content creators to change this.

Together, we have created a guide that directs both locals and visitors to more serene and affordable places. I’m really proud of how far we’ve come and how many people we’ve been able to help. My personal goal is to grow this into the largest travel guide in Switzerland, not only to assist more travelers but also to benefit the destinations themselves by bringing attention to their unique beauty.